Marcelo Martins' Online Portfolio
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Marcelo Martins
2268 West 7730 South, West Jordan, UT 84084
(801) 915-4697

Over 10 years of experience in front-end website development and design (including graphic design), developing wireframes and web portals, and desktop publishing email templates design and email management, search engine optimization, page rank sculpting, and online marketing consulting.

Front-End Developing Languages (Win/MAC)
• HTML, XHMTL, DHTML, CSS, PHP, JavaScript, jQuery, ASP.NET, XML
Desktop Publishing (Win/MAC)
• Adobe Suite CS3/CS4 (Photoshop, Illustrator, InDesign), PageMaker, QuarkXPress
Web Publishing
• Visual Studio 2005/08, TortoiseSVN, Expression Web, Dreamweaver, HomeSite, Contribute, Flash
Web Multimedia
• Camtasia, Adobe Premiere, Final Cut Pro, Vegas, Adobe SoundBooth
Search Engine Optimization (Win/MAC)
• Seasoned Organic SEO, Page Rank Sculpting, Google Analytics, Social Networking, and knowledgeable on Bruce Clay’s SEOToolSet, and Ominiture

Merrick Bank – GUI Designer & Web Developer (2006-Present)
• Increased search engine visibility through site re-structuring using theme siloing, keyword research, title and keyword tags, organic copy, and page rank sculpting techniques on ASP.NET using Microsoft Visual Studio 2005;
• Increased the Direct Mail Portfolio Acquisition by 11% by researching and re-designing a new credit card application developed using ASP.NET panel’s visibility, user controls library, extensive CSS and XHTML, serve log statistics, and Google Analytics to decrease click-through rate;
• Increased the Secured MasterCard portfolio acquisition by 19%, and search engine visibility by creating an optimized micro-site containing a re-designed web application developed on .NET environment;
• Designed and developed credit card applications and various web portals for HOOTERS®, PamperedChef®, CardWorks®, and many other business partners;
• Implemented an images server to off-load traffic and non-related functions to the application server while increasing application’s speed and decreasing production builds;
• Researched and implemented web-based email solution used to send over 1 million emails monthly; designed, tested and scheduled compliant CAN-SPAN email campaigns and provided statistics;

UVSC Aviation Department – Graphic Designer (2001-2006)
• Developed the aviation department’s branding concepts and printing materials
• Developed and maintained the department’s website; increased search engine visibility through SEO
• Published ads through various mediums such as: local movie theaters, local & nationwide magazines & trade-shows

• B.A. Aviation Professional Pilot – Utah Valley State College (2006)
• A.S. Business Administration – LDS Business College (1999)
• A.S. Electronics – ETESG, Brazil (1989)

Salt Lake City, Utah
• Fabio DeMelo, IT Manager – Ingenix (801) 910-2892
• Clay Celestino, Risk Analyst – Goldman Sachs Bank (801) 856-1121

LDS Mission – Brazil-Salvador Mission (AUG 1992 – SEP 1994)

Over the past 10 years, I have been gathering prototypes, designs and many other works performed on behalf of my employers and my own clients. Below find a brief collection of my work experience and skills.

Merrick Bank is a top-25 issuer of Visa® cards and authorized issuer of MasterCard® cards. In addition to credit cards, Merrick Bank also provides finance options to Marine and RV Dealers throughout the country, helping to facilitate Boat and RV purchases for consumers.

PAMPERED CHEF – https://
Pampered Chef is the premier direct seller of essential kitchen tools and its sales force of Independent Sales Consultants have been helping families prepare quick and delicious meals since 1980.

Hooters has partnered with Merrick Bank to take application, approve and issue secured credit cards to Hooters’ customers. There are two ways a customer can apply for a secured MasterCard® card: in-store application or through the online application.

GEICO Insurance’s customers receive sporadically credit card offers. This web portal assists customers to apply for the GEICO Card.

CardWorks web portal to collect balances on all account types, including pre- and post-charge-off, prime and non-prime, and domestic and Canadian accounts, helps credit issuers manage risk and maximize revenue.

Merrick Bank Direct Mail application offers are sent to segmented customers who can apply for a Visa® card online. This web portal is the main source of revenue for the company.

Merrick Bank Secured Card application is available to all customers seeking to improve their credit rating through a Secured MasterCard®.

Merrick Lending is a portal where current and prospect Recreation Dealers can obtain information on recreation loans and gain access to credit applications and credit rate information to potential customers seeking financing on motorcycles, rvs, and boats.

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